Projects – ANNORA

PROJECT
BREAKDOWN

BRAND AUDIT

Identify and test, Stumbras’s quality and product appeal among the U.S. consumer. Around 2018, the vodka consumer market held steadily at 45 million. As an international company, navigating and identifying the tools to succeed in a new market requires vision and strategy, making their priority sales and marketing.

INFRASTRUCTURE

The client would make use of Annora’s brand management design and strategy team as well as the formation of Annora Distribution both operating from our Brooklyn HQ. Other necessary components came in the form of remote support, and distribution affiliates. Using applied technology, we would oversee ad placement, product storage, sampling, legal compliance, and reporting.

BRAND ELEMENTS

A tailored strategy, providing all necessary marketing assets, along with a distribution strategy to influence both market visibility and product sales. The strategy team focused on the development aspect of the brand, focusing on sales, product placement, areas of opportunity, seeking partnerships, and hosting abilities.

JOINT VENTURE AGREEMENT

To achieve the desired goal the agreement of choice was a hybrid performance-based partnership granting us the ability to oversee product distribution, product selection, and nationwide branding efforts. To achieve the desired sales goal and market desirability, we hyper-focused on select markets, which would influence other markets. This multi-year partnership exemplifies Annora’s global business ability and tailored value.

CREATIVE RETAINER

To reach maximum potential, a monthly retainer was created allowing Annora’s creative team to operate to the fullest extent, developing ideas, creating campaigns, social media, website refresh, sponsorship, analyzing the market, and benchmarking ad reach.

FINANCIALS

Deal size: $10,000,000 <

Terms: a minimum 5-year Agreement with the ability to extend based on KPI achievements, Advertising allocation, Marketing Retainer, Branding Control, Quarterly performance review

Annora Distribution

We selected which product has the best appeal, taste, and marketability for the United States, as well as, when to introduce; identify their demographic; the price per unit; advertising fund allocation and individual narrative.

Route to market

Research And
Development

Creative
Retainer

Due to the complexity of this partnership and its extensive oversight requirements, establishing systems for consistent marketing and reporting was imperative. Implementing a creative retainer provided the flexibility needed to execute and analyze various ideas from both marketing and sales perspectives.